Fifteen years. I must be doing something right.
Every project below started with the same question: what defensible idea does this brand actually own? Everything after, the copy, the structure, the channels, the pricing power, was downstream of the answer. This is selected work, grouped by the kind of problem each brand brought to me.
From wedding photographer to premium personal brand studio.
The portfolio didn’t change. The positioning did.
Charlotte Graham had a thriving wedding business, until the world ended weddings. Inside ten weeks we rebuilt her brand around a new positioning, a new audience, and a new economic model. Same camera. Same eye. Completely different business.
The positioning, “I help professionals captivate their audience” earned permission to charge premium and to attract a fundamentally different client.
Read the full case →Repositioning
Existing brands recalibrated · positioning rebuilt · copy reissued across the system
From scratch
New brands built end-to-end · founder + market intelligence translated into system
Product systems
Multi-SKU brands · catalog copy · Shopify UX · brand voice at scale
Print, editorial, decks
One-off pieces with high voice + design demands
Five ways to begin.
Brand audit
Diagnostic engagement. I review your existing brand, copy, and competitive position. You receive a written assessment with prioritised recommendations. 2 to 3 weeks. Often the right first step.
Strategy only
Discovery + positioning + narrative + messaging. The strategic foundation, fully delivered. Your team or another partner executes. 4 to 6 weeks.
Full system build
End-to-end. Strategy + system design + execution. Site, copy, sequences, content rhythm, the whole apparatus. 10 to 14 weeks. The most common engagement.
Execution only
For brands with the design already in place. I write the copy and build the site, page by page, plus the email sequences and launch. 4 to 8 weeks.
Ongoing partnership
For brands that need a strategist on retainer. Quarterly audits, content rhythm, voice training for the internal team. Available after a full engagement.