Copywriting Brand Strategy Website Design

Five ways
to begin.

Each engagement maps to a different stage of brand maturity. If you're not sure where to start, that's what the diagnostic audit is for, and most projects begin there. Final scope is agreed once we've talked.

Where are you now?

I need help understanding my brand. Audit2–3 weeksStart here → I understand my brand, but the strategy underneath isn't solid. Strategy4–6 weeksStart here → I need all of it: copy, brand design, and a website.SOS · Most common Full system10–14 weeksStart here → I have the design. I need the copy and the build. Execution4–8 weeksStart here → We've worked together before. I'd like you back. OngoingRetainerStart here →
How a full build actually unfolds

A typical
full system build,
week by week.

No project is a copy-paste. But every full build moves through the same six phases, in the same order, with the same approval gates. This is the rhythm.

Wk 01–02 Discovery Research, interviews, competitor and customer mapping. Foundation brief delivered at week two. Gate 01 →
Wk 03–04 Positioning Hypothesis development, defensibility testing, refinement to a locked statement. Founder sign-off required. Gate 02 →
Wk 04–05 Narrative The story underneath the brand. Origin, conviction, transformation, drafted, pressure-tested, finalised. ·
Wk 05–06 Messaging Core message, hierarchy across segments, channel-context mapping, tone of voice with examples. Gate 03 →
Wk 06–08 System design Brand book, IA, wireframes, UX copy brief, email architecture, content rhythm. Strategy turns into instructions. Gate 04 →
Wk 07–12 Execution Site build, copy across every page, email sequences shipped, content calendar live. Launch coordinated. Launch →
Wk 12–14 Performance pass Post-launch review, hand-off documentation, voice training session. Then we're done, or we move to retainer. Close
What clients ask before they engage

Questions
worth asking.

Why is your work priced this way?

I've been building brand systems for 15 years, and I take one client at a time. You're hiring 15 years of experience building complete brand systems, not a team executing pieces. I build everything myself, which means coherence but also capacity limits.

What kind of brands do you work with?

Founders, agencies, and established mid-market brands across hospitality, professional services, product, and tech. Sectors vary. Visit my portfolio.

Do you work with startups?

Yes, but only at the stage where brand strategy is the actual constraint, not capital. If you're pre-revenue and still finding product-market fit, you probably need a co-founder more than a strategist. After early traction, the audit is usually the right first step.

Do you design the visual brand too?

I design the brand system: voice, copy, IA, UX, content rhythm. Visual identity (logo, type, palette) is adjacent and I'll either work with your designer or bring one in as a sub. The strategy I deliver is specific enough that the visual designer has unambiguous direction.

Where are you based, and what hours do you keep?

I'm in Cambodia (UTC+7) and work with clients across the UK, US, Australia, and SE Asia. Most work is async; live calls happen inside a generous window that covers most timezones with one or two compromises a week.

How do we start?

Send a note. I reply within 2 business days. If we're a fit, we'll book a 30-minute call. If we're not, I'll tell you, and where possible point you toward someone who is.

Ready to start? Or still deciding?

Start a project → Read the methodology