Copywriting Brand Strategy Website Design

Five ways
to begin.

Each engagement maps to a different stage of brand maturity. If you’re not sure where to start, that’s what the diagnostic audit is for, and most projects begin there. Final scope is agreed once we’ve talked.

Where are you now?

I need help understanding my brand. Audit2 to 3 weeks I understand my brand, but the strategy underneath isn’t solid. Strategy4 to 6 weeks I need all of it: copy, brand design, and a website.Most common Full system10 to 14 wks I have the design. I need the copy and the build. Execution4 to 8 weeks We’ve worked together before. I’d like you back. OngoingRetainer
How a full build unfolds

A typical full system build, week by week.

No project is a copy-paste. But every full build moves through the same six phases, in the same order, with the same approval gates. This is the rhythm.

Build plan
No. 001
Wk 01–02Discovery Gate 01Research, interviews, competitor and customer mapping. Foundation brief delivered at week two.
Wk 03–04Positioning Gate 02Hypothesis development, defensibility testing, refinement to a locked statement. Founder sign-off required.
Wk 04–05NarrativeThe story underneath the brand. Origin, conviction, transformation, drafted, pressure-tested, finalised.
Wk 05–06Messaging Gate 03Core message, hierarchy across segments, channel-context mapping, tone of voice with examples.
Wk 06–08System design Gate 04Brand book, IA, wireframes, UX copy brief, email architecture, content rhythm. Strategy turns into instructions.
Wk 07–12Execution LaunchSite build, copy across every page, email sequences shipped, content calendar live. Launch coordinated.
Wk 12–14Performance passPost-launch review, hand-off documentation, voice training session. Then we’re done, or we move to retainer.
Before you engage

Questions worth asking.

Why is your work priced this way? +

I’ve been building brand systems for 15 years, and I take one client at a time. You’re hiring 15 years of experience building complete brand systems, not a team executing pieces. I build everything myself, which means coherence but also capacity limits.

What kind of brands do you work with? +

Founders, agencies, and established mid-market brands across hospitality, professional services, product, and tech. Sectors vary. Visit my portfolio.

Do you work with startups? +

Yes, but only at the stage where brand strategy is the actual constraint, not capital. If you’re pre-revenue and still finding product-market fit, you probably need a co-founder more than a strategist. After early traction, the audit is usually the right first step.

Do you design the visual brand too? +

I design the brand system: voice, copy, IA, UX, content rhythm. Visual identity (logo, type, palette) is adjacent and I’ll either work with your designer or bring one in as a sub. The strategy I deliver is specific enough that the visual designer has unambiguous direction.

Where are you based, and what hours do you keep? +

I’m in Cambodia (UTC+7) and work with clients across the UK, US, Australia, and SE Asia. Most work is async; live calls happen inside a generous window that covers most timezones with one or two compromises a week.

How do we start? +

Send a note. Every message gets a reply. If we’re a fit, we’ll book a 30-minute call. If we’re not, I’ll tell you, and where possible point you toward someone who is.

Ready to start? Or still deciding?

Start a project → Read the methodology