The full system build.

End-to-end. Strategy, system design, and execution built as one engagement, owned by one strategist. By the end, you have a brand operating in public, not a binder of intentions.

This is the most common engagement and the one I recommend for any brand that's either launching, relaunching, or running on duct tape. Every phase of the methodology is in scope, every deliverable is in your hands, and the standard is consistent: does this reinforce the positioning?

It's a serious commitment of time and budget. It's also the only engagement where I can guarantee the system is coherent, because I built every part of it.