Free branding tools for your business.
Hi, Vergielyn here.
Not everyone who needs brand help is ready to hire someone yet. Maybe the budget isn't there, maybe you're just starting out, or maybe you simply want to think things through first.
These are some of the tools I use in my own work. They take around 5–10 minutes to complete and are designed to help you make sense of a specific part of your brand, business, or content.
I use them for my own projects, research, and client work. They won't replace the real work, but they'll point you in a useful direction and leave you with something practical to use.
Pick a tool to begin
Find your brand archetype.
Every memorable brand runs on a recognisable human pattern, a story we already understand. There are twelve. This tells you which one is yours, and how to use it.
It takes about three minutes. Answer honestly as the brand, not as you wish it were.
Map your brand voice.
Voice is how your brand sounds when nobody’s editing it. This places you across five dimensions, from formal to casual, serious to playful, and gives you a short list of what to lean into and what to avoid.
For each pair, pick the one that sounds more like you.
Find your positioning strategy.
Every strong brand owns a clear position, a single strategic angle it competes on. There are six. This tells you which one fits your brand, and how to use it.
It takes about three minutes. Answer as the brand really operates, not as you wish it did.
Score your brand readiness.
A quick, honest check across the four things that decide whether a brand pulls its weight: positioning, messaging, identity and website. You’ll get a score, your strongest area, and the one gap worth fixing first.
Rate how true each statement feels for your brand right now.
Build your client persona.For Personal Brands
Personal brands sell to one person at a time. This walks you through building a one-page portrait of that person, so every word you write can be aimed at someone real instead of a vague “audience.”
Answer as specifically as you can. Vague in, vague out.
Is your copy about them, or you?
Great copy keeps the reader as the main character. Paste a paragraph from your website, bio or a post, and this shows the balance of reader-focused words (“you”) versus self-focused ones (“we / our / I”), then reframes one line for you.
Works best on a real chunk of your live copy.
Find your content pillars.For Personal Brands
Posting gets hard when every day feels like a blank page. This turns what you already know into a few clear themes you can rotate, so you always have something to say and people always know what you’re about.
Answer honestly. The pillars are built from your own words.
Shape your brand story.
People don’t remember features, they remember stories. Answer five prompts and this shapes your brand into a story arc you can tell on your About page, in your bio, or when someone asks what you do.
Write honestly. The realest version is always the most compelling.
Do you really need a rebrand?
Rebrands are exciting, and expensive. Before you spend the time and money, this tells you honestly whether you need a full rebrand, a lighter refresh, or to save your budget for now.
Answer as plainly as you can. There are no wrong answers, only useful ones.
Are you ready to launch?
The pre-launch check from someone who’s launched a lot of brands. Tick off what’s done, and you’ll get a readiness score plus a clean list of what’s still worth fixing before you go live.
Your progress saves automatically, so you can work through it over a few days.