Free branding tools for you.
Hi, Vergielyn here. Not everyone who needs brand help is ready to hire someone yet. Maybe the budget isn't there, maybe you're just starting out, or maybe you want to think it through on your own first. That's completely fair. So I built these tools for you, free, to help you get started. They won't replace the real work, but they'll point you somewhere useful and give you something you can actually use.
Pick a tool to begin
Find your brand archetype.
Every memorable brand runs on a recognisable human pattern, a story we already understand. There are twelve. This tells you which one is yours, and how to use it.
It takes about three minutes. Answer honestly as the brand, not as you wish it were.
Map your brand voice.
Voice is how your brand sounds when nobody’s editing it. This places you across five dimensions, from formal to casual, serious to playful, and gives you a short list of what to lean into and what to avoid.
For each pair, pick the one that sounds more like you.
Build your positioning statement.
The one idea every other word answers to. This walks you through it, one question at a time, and assembles a single clear statement you can build a whole brand on.
Answer as honestly as you can. The tool gives you a candid read at the end, the same questions I’d ask in a first session.