Product Copy
Teaconcept

Year 2023

Role Copywriter

Brief Premium tea + lifestyle brand

Deliverables Web copy, product labels

Project Description

Teaconcept is a premium tea brand that grew into a full lifestyle range, wellness tea blends, tea-infused soy candles, and skincare. The brief was product copy that held one voice across the catalogue: each item needed to stand on its own pack while still feeling part of the same brand.

I wrote back-of-pack label copy for the tea blends, turning each blend's function into a small daily ritual, and product copy for the candle line. The samples below show the back labels for the Relax and Antacid blends alongside the aroma candle range and the Relax candle set.

Teaconcept Relax tea pack back label copywriting by Vergielyn Cubol, calming destress blend label — Relax blend, Back label copy

Teaconcept Antacid tea pack back label copywriting by Vergielyn Cubol, acid-relief herbal blend label — Antacid blend, Back label copy

Teaconcept tea-infused aroma candle range, Energy, Happy, Desire, Relax and Sleep, with copywriting by Vergielyn Cubol — Aroma candle range

Teaconcept Relax tea-infused soy candle set with tube packaging, copywriting by Vergielyn Cubol — Relax candle set