Case Studies
A behind-the-scenes look at some of my projects. The strategy, testing, mistakes, pivots, frustrations, and results that shaped the (sometimes phenomenal) outcome.
Shot by Char →
A wedding photographer with nowhere left to shoot. In ten weeks we rebuilt the brand around a new positioning, a new audience, and a new economic model, without touching the portfolio.
Teaconcept →
A tea company adding candles, skincare, and accessories, and risking incoherence. I built one voice that held four product lines together without losing credibility.
Scentivore →
500 product descriptions over eleven months. A fragrance-supply catalog rewritten into a sensory brand people buy into, not just from.
Shapes Shopify Theme →
Three demo stores, three tones, one system. Copy that proves a single Shopify theme can carry wildly different brands, on voice alone.
AxiSafety Training →
A forklift trainer all but invisible online. A brand foundation, a real positioning, and a review strategy took them from nowhere to a top-three local ranking.