Brand Identity + Website
Susana Vijaya

Year 2022

Role Copywriter + Designer

Brief Build brand identity for artisan jewelry maker

Deliverables Brand voice, product copy, Shopify website

Project Description

Susana Vijaya makes ethically sourced artisanal jewellery in Salmon Arm, BC, each piece handwoven with Settanyl waxed threads and responsibly sourced gemstones. I built her brand voice and wrote the product and website copy, leading with the origin story behind every piece so the work reads as wearable art rather than just handmade jewellery.

“Verg is awesome. I really enjoyed working with her. She is clever, fast, and always on time! She understood what I wanted very well, and delivered more than I expected her to do. If I need another writer in the future, I will contract Verg again.”
Susana Vijaya, Founder

Susana Vijaya jewellery website homepage, 'Wearable pieces of art' for an ethically sourced artisan jewellery maker in Salmon Arm, BC — Susana Vijaya · Homepage & brand copy