Product Copy
Secret Warehouse

Project Description

Secret Warehouse deals in the beautifully strange: goth and vintage finds that lean into the macabre, from fossil-replica decor to dark florals and memento-mori jewellery. The brief was product copy that did justice to objects most shops would struggle to describe, turning oddity into desire.

I wrote the copy for every piece, leading with the detail that made it worth owning: the eerie symbolism of a Death's Head moth, the quiet drama of a black dahlia ring, the conversation-piece presence of a T-Rex skull. Each description sells the feeling first, then handles the specs without breaking the spell. I also uploaded the images and copy into Shopify, so the catalogue went live ready to sell.