Direct Response
Sales Copy

Year 2022
Role Copywriter
Brief Direct response sales copy for L-COG nootropic supplement
Deliverables Long-form DR Sales Copy

Company Profile

Total Greatness specializes in cognitive enhancement supplements, with their flagship product L-COG targeting mental performance optimization through natural ingredients. Their nootropic supplement aims to provide cognitive benefits for those seeking to enhance mental clarity and focus.

The project required developing direct response sales copy that effectively communicates the product's brain-boosting benefits while maintaining compliance with supplement marketing regulations. The content needed to balance scientific credibility with compelling benefit statements, addressing both performance-focused customers and those concerned about natural ingredients and safety.

L-COG, Direct response sales copy (14 pages, PDF) Open full PDF