Product Copy + Store Management
Boho Peak

Year 2021

Role Copywriter + Store Manager

Brief Create product copy that authentically resonates with Bohemian culture

Deliverables 100+ product descriptions, ads, Shopify management

Project Description

Boho Peak is an Australian store stocking a wide range of Bohemian jewellery, accessories, and home decor. The brief was product copy that felt genuinely boho: free-spirited, warm, and a little wanderlust-struck, the kind of voice that suits a mandala tapestry as easily as a resin ring full of gold flakes.

I wrote and curated more than 100 product descriptions and ads across the catalogue, and managed and merchandised their Shopify store. The voice stayed light, sunny, and gentle throughout, leaning into the story behind each piece (the nature inspiration of a tiara, the ocean caught inside a ring) before landing the practical details. A few samples below.

Boho Peak Bohemia Mandala Tapestry product page copywriting by Vergielyn Cubol, evoking Rajasthan with a peacock-train mandala pattern and fabric specs — Bohemia Mandala Tapestry · Product page copy

Boho Peak Bohemian tiara product page copywriting by Vergielyn Cubol, describing the nature-inspired headpiece with zircon crystals, rhinestones, and beads — Bohemian Tiara · Product page copy

Boho Peak ocean resin ring product page copywriting by Vergielyn Cubol, highlighting handcrafted resin with 24k gold flakes and one-of-a-kind patterns — Ocean Resin Ring · Product page copy

Boho Peak crescent moon earrings product page copywriting by Vergielyn Cubol, a vintage take on lunar charms for Boho-themed looks — Crescent Moon Earrings · Product page copy