There was a time when hyperbole worked…

I remember all those ugly banner ads, popping all over most of the websites I visited. That good old “this green coffee variety is proven to induce weight loss in JUST 7 days” and that “here’s a soap to bring back your virginity”.

They’re as fresh as lemons to my memory.

There was a time when people fell for those types of advertising. The hyperbole. The overpromise of the moon and stars laid down in front of you. The promise for a cure for something that is still incurable.

Gone are those days. People got sick and tired of overpromising and underperformance. We’re just done with the b.s, honestly. 

So what’s the solution here?

Simple, really. We go back to who we really are and what makes us trustworthy. 

Be honest about your promise. 

If you can’t deliver that nice little thing on or before Sunday, then don’t say so. If your peanut butter sandwich isn’t the best in town and you don’t have the numbers and people to testify to that, then find something else to define your product. You’re not the best if it’s only you think that you’re the best.

Why do you think some say “All Marketers are Liars”?

Well, the story we tell is not truthful enough for us to be trusted, not collectively anyway. 

In the case of pop-ups

I think you’ve encountered this one or too many times. You’ve landed on a website with the intent to see a specific content then voila! A box of message pops up right into your face saying here’s something for FREEEEEEEEEE. But first, put your email here.

As someone who’s in the industry for years now, I know the value of lead magnets and opt-in when it comes to our efforts in nurturing relationships with our potential customers. 

But here’s my personal convictions on pop-ups. Try your best not to send my picture to the voodoo man after reading this, okay?

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Will write for food

Kidding aside, the following picture could have been literally me…

If the universe didn’t send good coincidences and people who made it possible for me to make a living being a writer. 

What fascinates me the most, is whenever a new acquaintance asks what I do for a living, and I say “I’m a writer”, I’d get the second-guessing look followed by a question that goes, “You make money out of it?”

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My late father’s only joke

Once there was a girl who couldn’t afford to buy an underwear.

One day the girl decided to climb a papaya tree behind an old Catholic church so she could steal its fruits. Up up to the highest part she climbs. Her bare knee-length skirt is flowing with the wind with her every ascend. Then suddenly a priest appears, fresh from his afternoon service. Horrified, he yells, “Come down here!”

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