So, I ordered a slice of apple pie this morning.
I requested some fresh cream with it. Then this is what I got: a note (handwritten!) and a free cookie.
Turned out they did not have cream.
It’s not their obligation to give me an apology letter or a cookie. Yet, they still did.
This is generosity, people. And this is a characteristic that you should build in yourself if you want to stop chasing clients and customers.
Now you might say, “I’m doing business. I need money.”
Think back again.
In a world that says EVERYTHING COST SOMETHING, do otherwise. Let’s bring back the ethics and generosity in business and marketing.
I’m questioned by friends in the industry why I still do pro bono work for people when my hours are expensive.
I believe that whatever I throw out there, it’s going to hit back to me 10x.
I throw out greed, I’ll get ripped off. I give something, the universe finds its way to do good for me. Work or personal life, it seems to be the case for me.
I get repeat business and referrals when throwing in a little extra for my client.
Want to build a career with more opportunities?
Be generous to the world and the work that matters to you. If you truly care for your business, then you know how important a repeat customer is.
Work a little extra hour for that project you like. Volunteer and use those skills you have.
And in this case just as this morning, throw out a free cookie, if you may.